Digital Marketing SpecialistCharlotte, NC Area Jobs
Digital Marketing Specialist
Our growing company is interested in hiring an experienced Digital Marketing Specialist. The successful candidate must bring passion and creativity to their work. In addition, this person must be driven to seek innovative opportunities and solutions in order to take our online marketing efforts to the next level. This is a hands-on position that requires experience utilizing a variety of tools required for implementation of marketing strategies and promotions across all digital channels including SEO, PPC, Email Marketing, Display Advertising, Social Media Marketing, Content Marketing and Affiliate Marketing. Additional skills needed are performing keyword, industry and competitor research, the ability to analyze website content and traffic reports and make recommendations to increase quality website traffic and conversion rates. The right candidate should have a strong understanding of all Digital Marketing Channels with a solid understanding of the capabilities of all platforms. This position requires a working knowledge of Google Analytics and Constant Contact. Candidates must have excellent verbal and written communication skills, strong analytical skills, the ability to effectively analyze data based on business goals and experience with marketing automation. Google Analytics Certification, Google AdWords Certification and OMCP Certification would be considered a plus.