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McClatchy

550 S. Caldwell Street, 10th Floor
Charlotte , NC
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Client Success Strategist

McClatchy
Charlotte, NC Full-time
Posted on September 18, 2019

We have a great opportunity for a driven Client Success Strategist at excelerate Digital, McClatchy’s national digital marketing agency.

Click here to learn a little about us: https://drive.google.com/file/d/1zcQ_lp5WbO7v4XAzh5EMXGOvq6K7M_mh/view

 

The Client Success Strategist (CSS) serves as a client advocate and proactive, strategic resource for the Marketing Consultant throughout the sales process. The CSS is an integral part of our sales team, leading in creation or collaboration of digital strategy, media plans, customer onboarding, reporting and long-term customer retention and growth. The right candidate for this position is a digital marketing guru and thrives on creating customer relationships that ultimately lead to renewal.

Location:  This position is located in our downtown Charlotte Observer office.

PRIMARY RESPONSIBILITIES:

  • Lead the post-sale onboarding and account management (along with the Marketing Consultant)
  • Collaborate with excelerate team members to launch campaign on time
  • Understand customer's KPIs and optimize campaign accordingly
  • Be a leader in creating campaign strategy and collaborating with the sales team on pre-sale media plans and research
  • Create focused media plans based on client goals and related research
  • Determine tracking strategies needed to tell a campaign’s true story
  • Review campaign results and make positive changes when needed
  • Prepare monthly campaign reports and present to Marketing Consultant and customer
  • Stay ahead of trends and digital marketing capabilities and be a digital marketing leader
  • Promote client advocacy at every step in the process
  • Perform client success duties for excelerate clients as needed

 Minimum Qualifications

  • Bachelor’s degree (B.A.) from four-year college or university and two years related experience OR equivalent combination of education and experience
  • Experience with a variety of digital marketing tactics including social, SEO, SEM, display and programmatic
  • A proven track record in digital campaign sales, strategy and performance management
  • Ability to have productive customer interactions in person, on the phone or via email
  • Analytical skills and attention to detail
  • Ability to learn and adapt new technologies
  • Strong written, verbal and presentation skills
  • Excellent analytical, quantitative reasoning, problem solving, creativity and strategic skills

Preferred Qualifications

  • Experience implementing campaigns using Google Tag Manager and Google Analytics
  • Advanced knowledge of campaign tracking strategy including placement of pixels and other measurement software
  • Experience working with 3rd party vendors to fulfill or maintain customer campaigns
  • Google AdWords and Google Analytics certified
  • Experience with Salesforce and Google Drive